Expect the Best, Prepare for the Worst
From product recalls, layoffs, TV news probes and social media attacks, there are an infinite number of crises that could occur at your business. Are you ready?
AKHIA CEO Jan Gusich, an expert in crisis communications, sat down with Dick Russ, veteran news reporter and media training specialist, to talk about brand protection and crisis communications. Using real-world examples and drawing on their years of experience working together, Jan and Dick will help you understand why every business is vulnerable to a crisis and how brand protection and crisis communications training are vital to surviving whatever crisis comes your way.
Watch the engaging discussions unfold in this two-part educational video series.
Schedule one-on-one time with Jan to discuss your reputation management program or invite her to come speak to your leadership or staff:
Additional video sources:
Video © Greenpeace 2014. The Greenpeace, Lego and Shell marks are trademarks of their respective owners, and Lego products depicted in the video are the intellectual property of Lego. The views expressed in the video do not reflect the views of AKHIA or its officers or employees. The video is displayed for educational purposes.
Video © WCHS and WVAH TV, Charleston, West Virginia – Original Air Date 01/18/2013.
Video © Carnival Cruise Lines®, Miami, Florida – Original Air Date 02/12/2013.