What an interesting week since the last Ben thinking. I miss the good old days, when all we had to argue about were crowd sizes.

But despite the rapidly changing headlines there is something else going on this week. What…is…it? It’s on the tip of my tongue. Oh yea, that’s right—new ads day! With a football game played in-between!

1. Not so fast – ad fatigue is settling in as a lot of brands stay away from the Super Bowl this year.

2. Would you spend $1,000 on an Instagram post?Does $255M get your attention? That is the amount companies are spending on Instagram influenced posts PER MONTH.

3. Fake news alert! Google has banned 200 publishers from its AdSense Network for misleading content.

4. Avoid a branding disaster. If you know me at all, you know I love to compare what we do to the sports world. This article was made for me, highlighting the pros and cons of recent sports rebrands and translating it to reminders we can all use.

5. Super Bowl eating: Don’t read on an empty stomach. Did you know the only day we eat more food is Thanksgiving? 12.5 million pizzas. 1.33 billion chicken wings. And that’s just the beginning. A fun read to get you through the week. Enjoy the game!

1Q1A: Our 20th anniversary series continues…watch as Jan talks about growth. What has been the biggest challenge? Biggest surprise?