Do you know, how I know, we are entering into another marketing revolution? There is more information being published and shared on topics that are new to me in 2017. Let’s review a few that have moved to the top of my list:
73% of teens have access to a smartphone. They are checking their phones more than 80 times a day.
So what? So…Gen Z is ‘live chilling’. What is it? Well, when you were a kid you referred to it as ‘hanging out’. Heard of Houseparty? Fam? Tribe? These are just a few apps that are using video to allow kids to access/hangout with their friends 24/7.
Are you familiar with second-party data? If so…
…do you know why everyone is suddenly talking about it? Seems second-party will be the first choice of marketers in 2017.
Influencer marketing is winning 2017.
Content marketing…not a new trend.
So why hasn’t the needle moved much in the manufacturing space? In 2014 roughly 46% claimed their content strategy was moderately successful. Now, in 2017, it’s only risen to 49%.
Have you heard about the Uber crisis? Our CEO has.
See what Jan had to say about a few interesting weeks for the ride sharing company.
And finally…regardless of what you think of our new president, one area I do see some agreement on is his use of Twitter.
So, in this week’s ‘One Question, One Answer’ we ask…what if a public relations practitioner wrote President Trump’s tweets? See what our panel thinks they would sound like.
I hope you like what you’re reading. If you don’t; if you have an idea; if you have a topic you’d like to see more of; heck, if you just have an opinion you want to share, don’t hesitate to contact me directly: firstname.lastname@example.org.