Do you know, how I know, we are entering into another marketing revolution? There is more information being published and shared on topics that are new to me in 2017. Let’s review a few that have moved to the top of my list:

73% of teens have access to a smartphone. They are checking their phones more than 80 times a day. 

So what? So…Gen Z is ‘live chilling’. What is it? Well, when you were a kid you referred to it as ‘hanging out’. Heard of Houseparty? Fam? Tribe? These are just a few apps that are using video to allow kids to access/hangout with their friends 24/7.

 

Are you familiar with second-party data? If so…

…do you know why everyone is suddenly talking about it?  Seems second-party will be the first choice of marketers in 2017.

 

Influencer marketing is winning 2017.

But did you know there is a company that is bringing influencer marketing to healthcare?

 

Content marketing…not a new trend. 

So why hasn’t the needle moved much in the manufacturing space? In 2014 roughly 46% claimed their content strategy was moderately successful. Now, in 2017, it’s only risen to 49%.

 

Have you heard about the Uber crisis? Our CEO has. 

See what Jan had to say about a few interesting weeks for the ride sharing company.

 

And finally…regardless of what you think of our new president, one area I do see some agreement on is his use of Twitter. 

So, in this week’s ‘One Question, One Answer’ we ask…what if a public relations practitioner wrote President Trump’s tweets? See what our panel thinks they would sound like.

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I hope you like what you’re reading. If you don’t; if you have an idea; if you have a topic you’d like to see more of; heck, if you just have an opinion you want to share, don’t hesitate to contact me directly: ben@akhia.com.