Did you know that millennial moms have 24 digital touchpoints before purchasing? So…about once an hour. Is your brand conditioned for those expectations?

Here’s what caught my eye these past few weeks:

Using Snapchat to apply for a job.

McDonalds Australia launched a program where people can apply for a job on Snapchat. I don’t think I can even say ‘Do you want fries with that?’ in 10 seconds or less.

Mastadon is challenging Twitter. 

What, don’t know what Mastadon is? It’s not a social network for elephants. But it is quickly becoming Twitter’s elephant in the room.

TV may die soon.

Quick, tell me the last show you watched the night it originally aired. Now, can you tell me on what network? FANG (Facebook, Amazon, Netflix, Google) is slowly pushing traditional TV out. What does it mean for you?

Distracted driving – enough.

If you follow me in this space you know that I think distracted/texting driving is a significant risk to us, to our kids…to everyone. Some companies are starting to take a stand.

Teens can’t get enough video.

If you have a teenager you are thinking ‘duh…tell me something I don’t know’. Well, did you know 70% spend more than three hours watching video on their phone—PER DAY.

Speaking of video…

Make sure you check out this week’s new, “One Question, One Answer“. It talks about the trends in marketing you aren’t paying attention to (but should) early into 2017.