IKEA®, known for its easy-to-assemble furniture and home décor recently gained attention for potential dangers associated with their classic MALM collection and other pieces.
On February 25, 2014, a two-year-old toddler was crushed to death by an IKEA dresser. At the time, IKEA sent out warnings to anchor the dressers and chests to the walls, along with ensuring that their instructions noted to make sure children don’t climb them. In 2015, the company created a campaign to encourage customers to get a free anchoring kit or a refund; however, now at least six children have been killed by toppling IKEA chests and the company feels they need to take additional action to ensure the safety of consumers.
This year it became clear that there were still unsecured products in the homes of IKEA customers, so IKEA began alerting their customers and anyone who owns IKEA furniture about the recall of 29 million MALM dressers and chests, and demonstrating proper installation. They’ve taken full responsibility by providing their customers with refunds and anchoring kits to ensure safer dressers and chests. IKEA has also discontinued the MALM line and will only sell products that meet the standards of the Consumer Product Safety Commission (CPSC) from this point forward.
The company’s recall provides customers a full refund if their MALM dresser or chest was manufactured between January 2002 and June 2016, and a partial store credit for chests and dressers manufactured prior to January 2002. They will also send customers a free wall-anchoring kit to secure the dresser, which consumers can install themselves or IKEA will provide a one-time, free in-home installation service. If the customer can’t visit IKEA to return their product, IKEA will come to the consumer’s home and remove the furniture free of charge.
While the voluntary recall is a positive step forward for the entire furniture industry, many consumers on social media believe that IKEA is not at fault for these incidents and say it’s the consumer’s fault for not watching their children or not reading furniture assembly instructions that say to anchor the dresser to the wall. Some consumers have also expressed frustration that their furniture has not been included in the recall.
Regardless of consumer reaction to the recall, IKEA’s message in a recent TV commercial warns parents about the potential dangers that furniture can pose for children, especially when it is climbed upon. Lars Petersson, president, IKEA U.S. says they want to “create a better life for customers and a safe home for families.”
What do you think about IKEA’s reaction to the crisis? Leave a comment and let us know.