Every January, brands, industry experts, marketers, media and more gather in Vegas to learn about the newest innovations in technology at one of the city’s largest trade shows. With over 175,000 attendees and 3,800 exhibitors showcasing their latest and greatest, CES provides a sneak peek into what we can expect in technology for the year to come.

Now that we are about a week out from the show, I wanted to share a few of my takeaways. Aside from the expected hype around virtual reality, drones and robots, there were three major trends that stuck out to me.

Alexa stole the show

When it comes to the battle of the personal voice assistants, Amazon’s Alexa was the clear winner in Vegas. She was the name that continued to pop up day after day by the long list of brands that now work with her. From appliances to lamps, and robots to cars, many companies announced the voice assistant is now embedded into their products. There were also many devices that announced they are compatible with Alexa, making her everyone’s new favorite housemate. It will be interesting to see what Google Home’s response will be in the coming months and whether they can catch up to Alexa’s momentum.

Internet of Everything

The Internet of Things is certainly not a new topic, but at CES I saw it taken a little too far. CES showed that anything, and I mean anything can be “smart.” There was a long list of products that I never imagined could be considered smart, including garbage cans, shoes, pillows, lawn mowers, beds and even hairbrushes, yes, hairbrushes. The list goes on. I love technology as much as the next CES attendee, but I think it’s time to draw the line when my hairbrush tells me I have too many split ends.

The smart gadgets are always fun to see at the convention center, but won’t necessarily prove their worth at home. Not all products need to be smart, which leads me to my next point…

Practicality wins

One of the most memorable and buzzed-about products at the show wasn’t the flashiest or from one of the largest companies like Samsung or Sony, instead it was a breast pump from a little-known startup. CES doesn’t care if you’re a global Fortune 500 company or a bootstrapped small business, if your product fills a need in a unique way, then the praise and attention will follow.

The greatest thing about CES is you never know what to expect. From this year’s experience, I hope 2017 will be full of data-tracking shoes, robot butlers and talking with everyone’s newest friend, Alexa. I already can’t wait to see what CES has in store next!

Bridget Hagan is Senior Media Relations Specialist at AKHIA.