Don’t worry. There is no scary fake news story to start this week off. But what could happen was pretty wild, right?
I do have some…realistic…stats to share with you regarding how prepared companies are for the impact of AI on their crisis communications planning, though.
The top concerns of surveyed companies about AI threats are:
• Data and cyber issues (65%)
• Decisions by employees that are based on erroneous information (60%);
• Employee misuse and ethical risks (55%)
• Copyright and intellectual property risks (34%)
• Discrimination risks (17%),
Source: the executive summary of Riskonnnect’s The New Generation of Risk Report: Addressing the New Realities and Risks in 2023 and Beyond.
On the flip side … very few (roughly 9%) of companies feel prepared to manage these threats. If you’re unsure about what your policy looks like or how you would address it, we should talk soon.
This week’s issue: 10 stories
The AI impact meter: High
How long to read: 30 minutes
1. This is also in “Ben Thinking” (later this week), but it’s a big one I missed last November – The LinkedIn Future of Work report. You’ll never guess what the primary focus of it is.
2. Copilot is available to everyone now!
3. This just in: DeepMind AI is smart. It is so smart it’s doing geometry problems that could win the math Olympics. Where’s Will Hunting when you need him?
4. Adobe’s new AI-powered Premiere Pro eradicates boring audio editing tasks.
5. AI Will Transform the Global Economy. Let’s Make Sure It Benefits Humanity.
6. According to the International Monetary Foundation, AI is set to hit 40% of jobs and worsen global inequality. So ... yeah.
7. Seems like everyone wants to talk about the impact of AI on our futures. Here are two that caught my attention:
8. The Lazy Tyranny of the Wait Calculation. In other words, just because we can doesn’t mean we should. Ethan Mollick continues to deliver.
9. MIT experts develop AI models that can detect pancreatic cancer early. Amazing.
Side note: I get to kick-off the PRSA Cleveland 2024 by talking AI and PR with my friend and co-worker, Dillan Kanya. We will dig into four areas where you can expect AI sooner rather than later. Join me for this virtual event on Thursday, February 8, from noon – 1 p.m. (EST).
As a reminder, we’re here when you’re ready to talk about any of the ways these stories could impact your business and what steps you should be taking now to be prepared. You can reach out to me directly at ben.brugler@akhia.com.
Thanks for reading! Feel free to share!
-Ben
As a reminder, this is a round-up of the biggest stories, often hitting multiple newsletters I receive/review. The sources are many … which I’m happy to read on your behalf. Let me know if there’s one you’d like me to track or have questions about a topic you’re not seeing here.