“An educated leadership team is an effective leadership team. If your senior leaders are not well-versed in daily use of AI, forming a robust corporate AI strategy will be challenging. I’ve facilitated dozens of AI Leadership Level-set Workshops for our Fortune 500 clients, and I can say from experience that once a leadership team is fully aligned on the opportunities and challenges posed by AI, progress is dramatically accelerated.”
--Shelly Palmer
(from “Building an AI-ready Culture”)
It seemed like a solid quote to kick us off this week!
I’ve not had nearly the level of conversations with senior leaders Shelly has. However, I do see and agree with what he’s saying. As is the case with most things in life … the more you know…
We’re here to help.
This week’s issue: 10 stories
The AI impact meter: Moderate
How long to read: 15 minutes
1. Mark Zuckerberg: Big announcement, small video clip
This was the best video share I could find. I don’t follow the person who posted it, so just check out the 0:27 to 2:00 portion (the clip is roughly 90 seconds).
2. But what does it mean?
Interview and analysis in this article from The Verge
3. Sam Altman: GPT 5 and prepare to be uncomfortable.
4. Fake Joe Biden … sounds an awful lot like real Joe Biden.
Remember that story from a few weeks ago about preparing for an AI-generated crisis?
5. Only 9% of companies are prepared to manage AI-related risks.
Or fake presidents.
6. The Good Housekeeping Seal of Approval for the AI world.
Ethical questions? This is worth paying attention to.
7. Must have skills for the workforce of the future.
I think these are must-have skills for the workforce of the past and present … but I see what they did there. It's worth sharing as the AI noise gets louder and louder.
8. AI practices built to deceive (developing story)
9. OpenAI announces first partnership with a university.
10. Google’s search results are getting worse.
The culprit? AI. No, for real…
Finally, I’m not going to link to any of the stories about Taylor Swift, AI images and X … it’s the most recent disgusting thing to happen on X. However, the lesson being screamed at us in the PR and comms field … look how easy that was to do. Could the equivalent happen to you? Your business?
Of course, it could! Which is why there is an overwhelming need to account for AI in your crisis communications and reputation management plan. Again, if you’re not talking with someone about this…please do! We are here to help.
Thanks for reading! Feel free to share!
-Ben
As a reminder, this is a round-up of the biggest stories, often hitting multiple newsletters I receive/review. The sources are many … which I’m happy to read on your behalf. Let me know if there’s one you’d like me to track or have questions about a topic you’re not seeing here.