Our Process
Great work, from the insight out.
Of course, our process begins with asking the right questions. (Lots of them.) It builds from there, tapping into our experts from planning, strategy, media relations and more. Leading to stronger, smarter solutions that get better over time.
Discovery and insights
Audience profiling
Company types, titles, responsibilities, demographics, behaviors, channel preferences, concerns
Auditing
Content audits, competitor audits, channel audits, creative audits
Research
Product research, market research, brand studies, customer research
Brand building
Brand positioning
Voice, tone, competitive differentiators, key messaging, mission, vision, values, purpose statements
Brand identity
Corporate identification, logo development, creative platforms, brand guidelines
Behavior
Stakeholder engagement, stakeholder experience, reputation management
Strategic planning
Crisis communications
Media training, messaging, policies, crisis response plans, crisis escalation plans
Brand experience
Content strategy, channel strategy, creative strategy
PR and influencers
Media relations, influencer planning, influencer engagement
Digital
SEO, lead management, social media, email marketing
Creative
Destination content
Blog development, infographics, videos, articles, press materials, websites, landing pages, webinars
Promotional content
Email content, advertising, social campaigns, search ads
Events
Event management, trade show graphics, event promotion
Channel activation
Earned media
Media relations, influencer relations, user reviews
Paid
Social advertising, search ads, digital display ads, sponsored content, trade shows, webinars, native advertising
Owned
Website development, blog programs, newsletters, social media
Shared
User-generated or shared content
Analysis
Reporting
Campaign performance, media programs
Monitoring
Channel monitoring, media monitoring
