think about it: COVID-19

At akhia, we bring clarity to the complex. That’s why we rededicated our blog to providing simple communications tips and tools to help you navigate the complexities of today’s ever-changing business environment. Times are not simple, but effective communication can help.

Cybersecurity During a Crisis

As the business world shifts to online collaboration, cybersecurity is more important than ever. I am humble enough to know when a topic is over my head, and it just so happens cybersecurity is one of those topics. That’s why I reached out to an expert in the industry, Randy...

Staying True to Your Brand Amidst Crisis

As we navigate the uncharted waters we have been abruptly thrown into, it can be hard to determine how best to communicate to your customers, while staying true to the brand promise you built. Brands can struggle with showing empathy while staying relevant as new developments ...

Digital Etiquette During a Crisis

Earlier in the week I talked about the impact the coronavirus is having on our industry and provided some tools you can use to help stay connected internally . The more I thought about it, internal communications are really only one piece of the puzzle when it comes to commun...

Internal Communications During a Worldwide Crisis

Does this post even need an introduction? Unless you’ve been living under a rock, chances are COVID-19 has been on your mind pretty much 24/7. And you’ve probably been contacted by nearly every company with whom you've ever done business in the past week alone. But what is y...

ben thinking: time to keep doing what we do best

I wish I could tell you I had this blog written … “just in case.” But how could any of us have had this blog written. How could any of us have been prepared for a lifetime’s worth of uncertainty, stress and “never thought I’d see the day” moments crammed into one week?   ...

Staying Connected During, Well, Weird Times

I tried to come up with a better title, but sometimes just calling it straight is the best solution.   We are in weird times. Really weird times. I think it’s okay (and healthy) to admit that.   COVID-19 has caused a major disruption in our day to day at home and work,...

Visual Storytelling: the latest, greatest, ancient trend

“Visual Storytelling is a marketing strategy that leverages compelling narratives, placing your customer at the heart of the story, staged with an emotional visual media experience and effectively distributed across your buyer’s journey —in order to empower customers’...

What’s Now, What’s Next in Content Marketing

Another September, another Content Marketing World in Cleveland. Thousands of marketers from 60 countries converged on the city, ready to immerse themselves in keynote speeches and breakout sessions, statistics and insights, trends and topics driving the future of content mark...

Keynotes, Content and Kaling: How I Spent My First Content Marketing World

A few months ago, my fellow creative director Nick Pfahler and our director of client service April Wonsick went to KBIS/IBS. He was the show rookie, having been to that event before. She was the veteran on her 15 th (!) visit. They came back with a lot of good insight fro...

Navigating change—mergers and acquisitions (M&A) edition

Whether your company is being acquired, acquiring or merging with another corporation, it can be among the most stressful times for both leadership and employees. Let’s face it, even if it’s in the best interest of all involved, change isn’t easy. I have had the opportunity...

Crisis & Culture: A lesson from Google

If I asked you at the beginning of 2018 to list companies whose cultures you admire, I’d have to guess that many of you would have Google on your list. It’s the land of innovation, sleep pods and gourmet dining. It’s been lauded for years for its unexpected and sometimes outla...

Managing change during a merger or acquisition

According to a recent Deloitte study , merger and acquisition activity is expected to accelerate throughout 2018 both in number and size of transactions and are driven by a need for technology, expanding customer bases and diversifying products or services. We are also ...

Why we chose to go “inside” with our clients

Job openings have reached an 18-year high at 6.7 million and 60 percent of employers say those job openings stay vacant 12 weeks or longer. Companies can’t afford that kind of downtime, regardless of what the position is and that is why the services we offer our clients...

Communications Drive Business, Part 4 - Challenge: Catching the White Whale

The day of the big pitch has arrived. It’s that one customer who has been on your follow-up list for years. You’ve perfected your Power Point slides, you have all the collateral your company has produced in the last year, you have product samples and you just feel on.   Fa...

Change Is Inevitable. Organizational Misalignment Is Not.

According to BDO Capital Advisors, “ M&A activity in the BP&M industry is expected to remain strong throughout 2018, driven by low interest rates, strong industry fundamentals, and an abundance of debt and equity capital accessible by private equity and strategic acquirers ...

You Can’t Always Control Tightening Margins. But You Can Control Your Message.

The Great Recession may be behind us, but that doesn’t mean life is easy for building product manufacturers. While the construction market has recovered, a variety of meta-factors are driving down profitability: 1. Labor shortage. There’s a trade labor shortage negatively i...

The Building and Construction Labor Force Is Changing. Are You?

The global workforce is in flux. There are currently five generations in the workforce, and while that means there’s lots of diverse talent to be tapped, it also means there are lots of diverse employee groups to keep happy.   The makeup of the employee mix is ever-cha...

Getting the Cold Shoulder as a B2B Marketer?

It’s easy to feel undervalued as a communications or marketing professional working for a B2B manufacturing organization. Sales metrics are king in traditional organizations, and business functions that can’t clearly show how their budgets drive revenue are at risk of losing b...

If Disaster Strikes, Will You Be Ready?

A lot can go wrong for a company in the blink of an eye. We’ve seen it. You’ve seen it. Brand reputations that took decades or centuries to build can come crashing down in minutes. Leaders are left stumbling over their words in front of journalists as goodwill evaporates befor...

akhia communications focus group update

Talent acquisition, engagement and employee sentiment (on and offline) keep HR professionals up at night. But we know that for every business challenge, there is a communications opportunity. View more from our HR focus group and talk to us about how Communications Drive...

Struggling with employee engagement? You’re not alone.

We are in the midst of an “employee engagement crisis.”   If you believe Gallup’s State of the American Workplace report, that is. And why wouldn’t you? Is it a stretch to believe that the workforce isn’t engaged? That same report says only 33% of workers are enthusias...

Want Better Patient-Centered Care? Create Better Internal Alignment First.

The healthcare industry is fighting an uphill battle. 1. As Baby Boomers retire in droves, high turnover rates and fierce competition for quality candidates are fierce, creating a unique and challenging staffing crisis .   Result : Health systems are losing their most ...

Consumers Want More from You. Learn to Exceed Expectations.

Things are changing quickly in the healthcare marketplace. It wasn’t long ago that patients were willing to abide by providers’ schedules to receive information and care, but paradigms have shifted.  Increased connected technology and rethought retail experiences have contr...

Building Value in an Age of Value-Based Reimbursement

“What do you do when your core revenue model is disrupted?” It’s a question healthcare industry decision-makers are struggling with every day. We’re in an age of “value-based” payment models stemming from factors such as passage of the ACA, a CMS focus on creating accountab...

Three Steps to Smarter Internal Communications

Consistent, clear communication is a critical ingredient in organizational success. In industries where business conditions and compositions are ever-changing, clarity can be hard to come by, though. Hundreds or thousands of internal stakeholders with varying duties across dif...