think about it: COVID-19

At akhia, we bring clarity to the complex. That’s why we rededicated our blog to providing simple communications tips and tools to help you navigate the complexities of today’s ever-changing business environment. Times are not simple, but effective communication can help.

Tips for Staying Productive While Taking Breaks From COVID-19

Like everyone else, I’ve been following the minute-by-minute updates of the coronavirus COVID-19. How many new cases are there now? What about now? It gets overwhelming quickly. Between learning new digital tools and efficiently working remotely to staying up on all the ema...

How to get sales buy-in on thought leadership

You’ve established a content marketing strategy, mapped out a buyer’s journey and developed a thought leadership program. While you’ve checked the boxes in what is commonly becoming marketing table stakes for success in today’s B2B environment, chances are there is a missed op...

Five tips to help maximize conversions

Conversions. The marketing manager’s golden goose. The holy grail. In marketing we focus on various KPIs to determine the success of a campaign, but the one that ultimately moves the needle for a business is conversions. The word “conversion” has different meanings to differen...

Let's Think About the Buyer Journey

Generating leads is a common task marketing and sales teams are faced with, but with the changing media landscape, what is the best way to connect with prospects? B2B prospecting used to begin with cold calls, but catching someone on a landline at work is increasingly unlikel...