think about it: COVID-19

At akhia, we bring clarity to the complex. That’s why we rededicated our blog to providing simple communications tips and tools to help you navigate the complexities of today’s ever-changing business environment. Times are not simple, but effective communication can help.

Cybersecurity During a Crisis

As the business world shifts to online collaboration, cybersecurity is more important than ever. I am humble enough to know when a topic is over my head, and it just so happens cybersecurity is one of those topics. That’s why I reached out to an expert in the industry, Randy...

Digital Etiquette During a Crisis

Earlier in the week I talked about the impact the coronavirus is having on our industry and provided some tools you can use to help stay connected internally . The more I thought about it, internal communications are really only one piece of the puzzle when it comes to commun...

Internal Communications During a Worldwide Crisis

Does this post even need an introduction? Unless you’ve been living under a rock, chances are COVID-19 has been on your mind pretty much 24/7. And you’ve probably been contacted by nearly every company with whom you've ever done business in the past week alone. But what is y...

When it Comes to Crises Readiness, Stop Gambling and Start Doing

Nowadays you can’t flip on the news, catch up on social media or browse internet outlets without encountering a person or organization that is fighting a public battle to save face in a crisis. That’s because bad news travels so fast across digital channels that your company c...

Crisis & Culture: A lesson from Google

If I asked you at the beginning of 2018 to list companies whose cultures you admire, I’d have to guess that many of you would have Google on your list. It’s the land of innovation, sleep pods and gourmet dining. It’s been lauded for years for its unexpected and sometimes outla...

If Disaster Strikes, Will You Be Ready?

A lot can go wrong for a company in the blink of an eye. We’ve seen it. You’ve seen it. Brand reputations that took decades or centuries to build can come crashing down in minutes. Leaders are left stumbling over their words in front of journalists as goodwill evaporates befor...

Humanizing the C-suite: The Five Tenets of Crisis Response

There is a simple and well-defined process for handling a communications crisis, which I’ll lay out for you here. But pay special attention to numbers 3, 4 and 5. They’re imperative for connecting a sense of humanity to your company. Why is that important? Read on. 1. Be Fi...

The Biggest Crisis Communications Story of the Year—Could There Really Be Just One?

Narrowing it down is almost impossible, what with so many strong qualifiers in the running. Samsung, Uber, Equifax, Delta, United—well that last one was a biggie. Let’s delve into it for a moment. Beyond the terrible, customer-dragging incident itself, United’s nightmare was...