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Must read articles:

What to do when you get a bad Google review.

Today everyone is a critic, yet without responsibility. There’s no vetting system or board of ethics that determines the validity of a review. Anyone with access to an email address or social media account can publish a review, regardless of whether the experience they are rec...

When It Comes to Customer Surveys, Keep It Simple

We spend a lot of time talking to our clients year-round to make sure we are meeting their needs in terms of strategy, service and performance. But once a year, we apply a number to the service we provide so we can see if we moved the needle. After all, what’s the point of a s...