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Must read articles:

Finding Influence

Will the real influencers please stand up? It seems there are more influencers than people being influenced. How did we get here and what does this mean for influencer marketing?   The increase of social media channels, the evolution to simple content (“long-form” blog pos...

Under the Influence: Digital Influencer Marketing

Until recently, digital influencers were bloggers alone. Companies took notice—and advantage—of the reach these sites had. In fact, many bloggers became brand ambassadors. One endorsement on a popular site could put an unknown company on the digital map of stars. Networks w...