think about it: COVID-19

At akhia, we bring clarity to the complex. That’s why we rededicated our blog to providing simple communications tips and tools to help you navigate the complexities of today’s ever-changing business environment. Times are not simple, but effective communication can help.

How to get sales buy-in on thought leadership

You’ve established a content marketing strategy, mapped out a buyer’s journey and developed a thought leadership program. While you’ve checked the boxes in what is commonly becoming marketing table stakes for success in today’s B2B environment, chances are there is a missed op...

The Power of PR. It Has to Be Relatable.

Think about the last time you read an article about your favorite company or brand. How did it make you feel? Did it spark joy? Did it bring awareness to something you didn’t know? Did it prompt you to dig deeper? If you answered “yes” to any of these questions, then you just ...

3 Questions to Ask Before Beginning a Media Relations Plan

There’s nothing more exciting than seeing your company, product or expert opinion included on the front page of the paper or national TV spot. Media coverage is invaluable, providing credibility to your brand and allowing your story to reach key audiences. When developing a ...